By registering and creating a user account profile, advertisers can create and publish their VOD ads through this Web site. As soon as a user account profile is created, ads can be created, previewed and submitted for viewing.

Unlike other advertisements that only provide static photos, VOD advertisements display the ads through a dynamic video slideshow. Camera angles include panning from right to left (or left to right) and zoomed shots thus emulating a custom produced video tour. Once the images and information are uploaded and approved by the realtor, the advertisements are produced, formatted and sent to Bresnan for population onto the VOD network. The ads are then available to hundreds of thousands of digital cable subscribers.

Using their remote, digital cable subscribers simply:

• Turn their television on
• Tune to channel 1
• Select "THE SPOT"
• Select "SPOT" buttons

Through the power of VOD, advertisers have the opportunity to showcase ads in a timely, localized and cost-effective manner. With the ability to reach hundreds of thousands of interested digital cable consumers, advertising on The SPOT leverages the reach, accessibility and marketing power of digital cable.