Video On Demand (VOD) allows digital cable subscribers to select and watch targeted advertising content on their TVs as part of an interactive television system.

Consumers simply pick up their remote and chose movie advertisements to watch from a menu of products – all with the click of their remote control. Just like a VCR, consumers have the ability to play, pause, rewind and fast-forward thus giving them the ability to quickly search for the products and listings they are looking for.

Benefits of Advertising on VOD

• More cost effective than print
• 24/7 permanent ad fixture – always on TV
• Ad content can be refreshed every week
• Unlike print ads, cannot be thrown away, lost or destroyed
• All ads are generated without any paper, printing or mailing costs
• Existing ad images and artwork can be used to create weekly VOD features
• The video slideshow is more engaging than your average classified ad
• The buyer experience is nearly effortless — straightforward navigation to any listing
• Created to reach millions of interested consumers on a local basis
• VOD provides consumers with an alternative media for finding what they are looking for conveniently on their TVs

Digital cable with Video On Demand offers subscribers a library of thousands of hours of programs to choose from. If you've got Bresnan's digital cable, you already have The SPOT onDEMAND. Go to your digital cable menu, select The SPOT and choose something that interests you today!